Are you looking to reach Canadian farmers without spending a fortune or ever stepping a foot outside the office?
Over the last decade, I have worked with hundreds of companies and brands to place their company, products, and services in front of Canadian farmers.
The #1 thing that I have learned is that most companies DON'T have Coca-Cola sized budgets, which means they MUST maximize every advertising dollar.
This is where online advertising comes in...
If you need every one of your advertising dollars to count, online advertising is the way to go.
We have put together a FREE report titled "6 Ways Online Advertising Will Boost Your Marketing Results."
Download the report below....
Are you ready to tap into the power of online advertising for your company?
Ready to chat? Simply hit reply to this email or book your consultation <here>.
To your SUCCESS,
Videos can make you some serious money.
Here is our list of the TOP 8 Powerful Reasons You Need To Use Video Marketing.
Wouldn't you say it's high time to start crafting your company video?
Yikes. Many get overwhelmed just thinking about it. I hear you, but please don't sweat it.
We are here to help...
Last week, we launched one of our most exciting advertising solutions yet...Farm Marketer's NEW "Product Spotlight Package."
So what is this new opportunity, you may ask?
"It's like having your very own company "commercial" produced AND advertised by one of Canada's hottest AG news websites."
We take care of everything from interview...
Did you know that over 68% of consumers prefer watching an explainer video over reading about a company's products and services? Do you believe it?
Think YouTube, video streaming websites, and all of the other video content that we personally consume every day. Are farmers any different? Nope. The most popular content on Farm Marketer is video.
Hands down, video is one of the most powerful ways to communicate.
With almost 70% of your potential customers seeking video content from the companies they buy from, video should be one of the main "go to" tools in every marketer's tool belt.
Since launching The Impact Farming Show, we have been inundated with agriculture companies inquiring about video and audio advertising opportunities to feature their business. Advertising opportunities like sponsorship of The Impact Farming Show, or becoming a guest on the show through The Company Showcase Opportunity.
Savvy business owners and agri-marketers are looking to tap into the power of...
Did you know that the majority of consumers prefer video content to reading?
It's true. Video content is an excellent tool for learning, but it’s also super easy to consume. Today’s consumers are too busy to read long product descriptions and articles.
"The modern customer wants to see the product in action."
So my question is, are we as agri-marketers delivering our product information via video content so that farmers can learn about our company, products, and services in the most convenient format for them?
Are we still forcing them to dig for and consume long-winded product articles on our website?
If consumers want video content, we need to deliver our message in the format they want to receive it in. That's our job as agri-marketers, right?
I would venture to say that video is even more valuable to farmers as they are always on the go. No desk jobs here. Farmers are always in the tractor, harvesting in the combine, doing chores,...
In this week's video, the "TOP 10 Reasons To Advertise" we explore the top 10 most critical reasons that companies need to advertise.
When you advertise on a regular basis, your ad message has a better chance of being seen when the consumer is ready to buy. Most consumers who buy a product or service DO NOT decide to buy it on the very same day they see it. Advertising regularly definitely reaps better rewards.
>>> The TOP 10 REASONS TO ADVERTISE <<<
Don't forget to subscribe when you are there :)
p.s. Are you looking to place your products and services in front of Canadian farmers? Looking to generate more leads and drive sales? If so, Farm Marketer online advertising might be right for you. Feel free to send me an email or give me a call. I love helping our clients succeed :)
See you in the video,
The goal of advertising is to get new customers and make more money for your company. Plain and simple.
To accomplish this, companies need a strong marketing plan- a road map on how they will reach their potential customers and drive results.
Professionals never just wing it. Doctors follow a treatment plan. Airline pilots follow a flight plan, and builders follow building plans.
The top leaders in every industry do the same. They do not leave their company performance to CHANCE. They have detailed sales targets and marketing plans outlining how they will consistently and effectively advertise their company in front of their future customers.
Advertising does not need to be overwhelming.
It's really is as uncomplicated as the picture above. You advertise to generate awareness of your products, you pique their interest with a compelling ad, and the final end goal is to generate a lead. Your salesperson and/or sales team then takes that prospect and works to turn...
Does your company practice "hope and pray" marketing?
If you were to survey 100 companies out there, all 100 would likely have a standard operating procedure for how a product is created. However, when it comes to creating a marketing plan, including high-quality advertising strategies, many overwhelmed business owners and marketers would just shrug their shoulders.
This is where many companies practice “hope and pray” marketing. When business starts to slow down or a new product needs promoting, they send out a bunch of flyers or buy some advertising spots and “hope and pray” they will get more customers and clients.
Imagine knowing when and how you’re going to reach your ideal customers.
And think about what that will do for your peace of mind.
That’s what implementing deliberate advertising plans can do for you. Your worries will just about disappear when you start creating a YEAR-ROUND and consistent advertising plan to place...
Grow Your Marketing Results For 2021
2020 threw us all a curveball.
At the beginning of 2020, all the planning in the world couldn’t have prepared us for the disruption caused by the pandemic. One year in, companies have had to recalibrate and find new ways to connect meaningfully with farmers in our current reality.
Many business owners were hit hard trying to navigate the closures, new protocols, and unexpected changes to our day to day business practices. And marketers around the globe were greatly impacted by the constant uncertainty, cancellations, and what has felt like obstacle after obstacle.
Here we are, with farm shows and events canceled for what is likely a second year in a row, and many business owners and marketers are still at a loss. Now what?
How should we prepare for 2021?
Now more than ever, we have been having powerful conversations about the simplicity of online advertising. Conversations about;
There is nothing more frustrating than spending time, effort, and money, and it all going to waste. The world of marketing is so vast that there are a million different things you can do. So how can you tell when you are making the biggest marketing mistakes?
We have just launched our new series titled "Top 10 Marketing Mistakes" to help our clients avoid ten of the most common marketing pitfall that marketers often make.
You can watch Video #1 <here> and make sure to stay tuned for the next videos...
Ready to chat advertising?
Have you experienced the power of online advertising in your business yet?
I have said it before, and I will repeat....you will not have peace of mind unless and until you have an affordable, efficient, and dependable means of attracting a sufficient flow of qualified LEADS and BUYERS.
With farm shows canceled, NOW is a great time to discover the power of online advertising for your company.
In today's video, I chat about farm shows being cancelled in 2020 and now into at least the first half of 2021. That is our current reality; however, I find that we are all still in "wait and see" mode. It is not our fault. Our government literally has us programmed in a month to month "wait and see" mode, and I find this paralysis is trickling through into our business and ultimately into our results.
We keep holding our breath to see when things are going to return to normal. In the meantime, time is slipping away.
We ALL have results that we want to achieve for...