With @StatistaCharts predicting more than $150 billion in global display advertising revenue despite the pandemic, it’s clear that display is a critical component of most marketer's plans -- and is likely to remain so.

In the agriculture industry, farm shows have been canceled for all of 2020 and into 2021 already. Farm shows are one of our marketing staples. Farmers love trade shows. For decades, we have relied on shows to place our companies, products, and services in front of farmers. Now with COVID19, they are no longer an option in their traditional in-person format. Now what? How are we going to rise to meet this challenge?

It reminds me of one of my favorite quotes...

“Every challenge, every adversity, contains within it the seeds of opportunity and growth.”― Roy T. Bennett.

As business owners, agri-marketers, and media buyers, can we find a positive in this situation? Can we pivot?

Shaking up our advertising tactics is no longer optional. Now what? Many...

The Best of CAMA Awards Finalists have been announced!!!

With that, we are extremely excited to share that "The Impact Farming Show" has been announced as a finalist for category 31 Specialty: Event, corporate, webinars, podcasts or recorded program with Episode 77: "Telling Your Farm's Story" with Zach Johnson: The MN Millennial Farmer.

Here is an excerpt from the awards application...

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The Impact Farming Show interviews each guest in-person to create a professionally produced video and podcast interview. Rather than fancy editing and interviews filled with highlight reels, we aim to create un-edited and real conversations between our host and guest. Honest conversations that farmers relate to. Conversations that connect and IMPACT our audience of Canadian farmers.

One of our favorite videos is with Zach Johnson's Episode 77 titled "Telling Your Farm's Story."

Zach Johnson, Known to his 300,000+ followers on YouTube as the “Millennial Farmer,” is a...

Benefit #6: Engage Audience (Benefits of Display Advertising Series)

In this final video of the six-part mini-series on the benefits of display advertising, we will review benefits one through five and then end with our favorite reason that we love online advertising. It engages the audience.

Your ad attracts the attention of your target audience, intrigues them, and THEN gets them to click right over to your website. Like print and broadcast, many advertising mediums miss this crucial step, which is the main reason I LOVE online advertising. It engages the audience. Once there, you can educate them and capture their information, so you now have a high-quality lead to follow up with.

Check out today's Vlog on our YouTube channel....

Benefit #4: Measurable (Benefits of Display Advertising Series)

With the help of publisher reports and online analytics tools, you can decipher which strategies are working for you and which are not. This is benefit that is readily available to online advertising, and less so, to traditional advertising mediums such as print and broadcast media. Tune in to today's video where I dive into this crucial and game-changing benefit of online advertising.

Check out today's Vlog on our YouTube channel....

Benefit #3: Cost Effective (Benefits of Display Advertising Series)

One of the most significant benefits of online advertising is it’s cost-effectiveness. Unlike other conventional methods, you do not have to spend large sums to promote your products and services. It is an inexpensive and affordable way for business owners and ag marketers to promote their business online and reach farmers. 

Check out today's Vlog on our YouTube channel....

Benefit #2: Target Audience (Benefits of Display Advertising Series)

Online advertising helps you find the right audience. First off, you want to ensure you select the right website to advertise on. Somewhere your target audience visits frequently. For our clients, that means finding an agriculture media website, like www.farmmarketer.com, where farmers visit for information.

For today’s video, we are going to assume that you have already picked the website, and we are going to go one step deeper into finding your target audience through geo-targeting.

Benefit #1: Global Reach (Benefits of Display Advertising Series)

Through Display Advertising (online advertising), you can highlight your business beyond your local area and reach your target audience worldwide.

You do not have to travel anywhere to expand your business; you can easily connect with your audience with the Internet's help. With this, your business will be accessible to millions of clients. Prospects may later turn into your customers and help you gain more profits. As your business widens its reach on the Internet, it will have more prospects and leads in the future and ensure more profits.

Tune into today’s video where I share how this relates to the agriculture industry and advertising to farmers. These is one of the six EXACT benefits that I share with agriculture companies that are looking to place their company in front of Canadian farmers on our website www.farmmarketer.com.

What is Display Advertising?

Also known as online advertising, digital advertising, or banner advertising. This is the advertising that we here at Farm Marketer are BEYOND passionate about.

As one of the leading agriculture publishers in Canada, we live and breathe display advertising. Each and every day, we are working with agriculture companies just like yours to help you place your products and services in front of Canadian farmers. Our website visitors need what you have to offer. Display advertising enable you to place your message in front of them through a strategy placer banner ad.