Branding is the marketing practice of actively shaping your brand. That’s the basic definition, but there is so much more that goes into it.

Branding is what your business needs to break through the clutter and grab your ideal customer’s attention. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists. It’s what you need to stand out, make an impact, and take your business to the next level.

As you can see from the post image, branding is more than just your logo. From the graphic design silo, it includes; your business name, your logo, brand colors, and what is reflected on your printed materials. Then we move to product, price, customer service, consumer trust, and quality content.

As a media and advertising gal, I would definitely recreate this popular image and add one more medium bubble and call it Marketing. I would slide printed materials under this...