The goal of advertising is to get new customers and make more money for your company. Plain and simple.

To accomplish this, companies need a strong marketing plan- a road map on how they will reach their potential customers and drive results.

Professionals never just wing it. Doctors follow a treatment plan. Airline pilots follow a flight plan, and builders follow building plans.

The top leaders in every industry do the same. They do not leave their company performance to CHANCE. They have detailed sales targets and marketing plans outlining how they will consistently and effectively advertise their company in front of their future customers.

Advertising does not need to be overwhelming.

It's really is as uncomplicated as the picture above. You advertise to generate awareness of your products, you pique their interest with a compelling ad, and the final end goal is to generate a lead. Your salesperson and/or sales team then takes that prospect and works to turn...