Impact Farming Show Sponsorship
Introducing Canadian Farmers to the people and ideas that are going to make an impact on their farm business
Impact Farming Show Sponsorship
Would You Like Your Business Advertised on The Impact Farming Show?
Introducing. . . Impact Farming Show Sponsorship
Impact Farming's Show Sponsorship opportunity is designed to give companies the ability to advertise their products and services to Canadian farmers while they are consuming content they enjoy.
- Are you a business that sells a product or service designed for farmers?
- If farmers knew about your products and services, would it improve their operation?
- Are you looking for a more personal, genuine, and effective way to tell farmers about your company?
If you could engage farmers with your brand as they heard or watched your commercial during an episode of impact farming…
What would this do for your brand recognition?
The Show
Welcome to Impact Farming, a podcast and video show dedicated to helping Canadian farmers excel in the business of farming.
Our goal with this show is to introduce our audience, Canadian Farmers, to the people and ideas that are going to make an impact on their farm business. Host Tracy Brunet chats with today’s most successful farm advisors and industry leaders to bring our audience the best and most important ideas. This show is designed to bring Canadian farmers impactful farm business information that can be consumed on the go.
Our mission is to bring Canadian farmers the knowledge that they need to excel in the business of farming so that they can manage, grow, and one day pass on a thriving family farm to the next generation.
Since launching the show on August 8, 2018, we have received a tremendous response from the agriculture industry. More than just a show, we see “The Impact Farming Show” as a movement towards IMPACTING farmers and their operations.
"Our goal with this show is to introduce our audience, Canadian Farmers, to the people and ideas that are going to make an impact on their farm business."
Show Guests
Our subject matter experts! Bringing Canadian Farmers the people and ideas that will IMPACT their farm business.
J.P. Gervais
Chief Economist, FCC
Jolene Brown
Family Business Consultant
Lesley Kelly
High Heels & Canola Fields
Megz Reynolds
Dirt, Sweat n' Tears
Don Toffin
TM - The Retiring Farmer™
The Do More
Agriculture Foundation
Dean Klippenstine
Partner & Business Advisor, MNP Agriculture
Heather Brown
Financial Advisor, Investors Group
Dr. Georges Sabongui
Psychologist, Stress Expert & Author
Show Distribution
Impact Farming is produced and distributed by Farm Marketer. As one of the leading agriculture media companies in Canada, our show can be found on the following powerful platforms:
Website
Your episode will be published on Farm Marketer:
- Featured in the News & Impact Farming Sections and seen by hundreds of farmers.
Streaming Services
Your episode will be published and distributed to the following video and audio destinations:
- iTunes
- Stitcher
- Spotify
- iHeartRadio
- Soundcloud
- YouTube
- And additional popular destinations
Each weekly episode is viewed/downloaded an average of 2,500+ times.
Newsletter
Your episode advertised in the Farm Marketer eNewsletter:
- Episode promoted twice to distribution list of approximately 4,000 farmers.
Social Media
Your episode promoted to our vast social media following:
- Promoted on; Facebook, Twitter, Instagram, Pinterest and Linkedin. We promote the show Wednesday, Thursday, Friday, and Saturday.
- Promoted by both Farm Marketer & Tracy Brunet. Combined following of 26,789 followers.
Place your business front and centre with Canadian farmers by having your business advertised on Canada's leading farm business video and podcast show.
The Opportunity
As Show Sponsor, You Will Receive:
- 15 or 30 second video commercial in the video segment
- 15 or 30 second audio commercial in the podcast segment
- Sponsor recognition and logo on the show page
- Company logo on show graphics
- Sponsor recognition and tagging on all social media posts
- Sponsor recognition in Wednesday & Friday edition of Farm Marketer e-Newsletters.
As show sponsor our goal is to place your company front and center in front of your future customers.
Are you looking to place your company in front of Canadian farmers?
If so, don’t wait and book your sponsored episode today.
REQUEST MEDIA KITWhy Impact Farming Show Sponsorship?
Our Episode Sponsors
Are you considering show sponsorship as an innovative way to drive awareness for your company?
Here are just a handful of sponsored episodes on The Impact Farming Show.
We invite you to click on the images and click over to the show page on Farm Marketer. We encourage you to click the video and audio players to see the sponsor's commercials. You will notice other sponsorship benefits including; sponsor logo, link, and sponsor recognition. The sponsor logo is also prominently displayed on all show graphics.
Our goal is to put our show sponsors front and centre in each episode.
Why Podcast & Video Sponsorship?
The proportion of North Americans listening to podcasts has nearly doubled in the past nine years and is projected to continue growing for the foreseeable future. And since interest in podcasting has risen so sharply, an increasing number of advertisers are leveraging this trend to promote their products and services.
How about video? The same goes for video. Here are just a few stats to demonstrate the power behind these two mediums:
- How many podcasts are there? According to Apple statistics, there are 525,000 active podcast shows with more than 18.5 million episodes.
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YouTube has over 1.9 billion logged-in monthly users.
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6 out of 10 people prefer online video platforms like YouTube to live TV.
- By 2025, half of the viewers under 32 will not subscribe to a pay-TV service.
If you are a business owner or marketer and you are trying to decide if podcast and video sponsorship is a good way to reach your audience, these stats should demonstrate the amazing reach that podcast and video sponsorship can have for your brand.
The Benefits of Show Sponsorship
Podcast and video sponsorship are not like traditional advertising.
Shows like The Impact Farming Show are explicitly selected by listeners for their content, so the audience is intentional, engaged, and highly specific.
Are you considering show sponsorship as an innovative way to drive awareness for your company?
We have compiled a list of the TOP 5 reasons brands choose to advertise on podcasts and vlogs:
- Engagement - Podcasters are by far the most loyal and engaged audience of a medium out there. According to AdAge.com, podcasts can engage listeners in a way that traditional media cannot. When podcasters speak in a listener’s ear, it feels as if they’re being spoken to more directly. Audience members form relationships with the host and become more rapidly addicted to the content.
- Mobility - Adding to the “addiction” factor is the ability to take a podcast ANYWHERE the listener goes. As a result, many listeners say that the podcast becomes a part of their daily routine, whether it be when feeding cows, doing field work, delivering grain, or running tedious farm errands. Because it’s (mostly) audio, they can listen while doing other things – and then they consume more of the content.
- Multi-Platform Exposure - A huge benefit of advertising on a video and podcast show like The Impact Farming Show is that you receive multi-platform exposure. When you sponsor a show, you get exposure on; our website, social media channels, audio destinations, video destinations, our newsletter, and you are also featured in our our Impact Farming Show email subscription lists. When you sponsor one episode of the show, you get well over $10,000 in advertising for a fraction of the cost.
- Selectivity - You will never hear about a person “just flipping” through podcasts. The shows that people download are carefully selected and curated by topic. The audience has made a conscious choice to listen to podcasts, and are much more invested in the topic, and by association, the products and services advertised.
- Buying Power - Podcast and video show listeners are typically in the higher income brackets and have a higher education level demographic. In addition, because they’ve developed relationships with the host and the content, they’re more likely to make a purchase as a result of an advertisement they have heard through a podcast.
- Permanent Endorsement - Because of the nature of audio and video advertising, our client's commercial remains on that episode permanently – no matter how many times it’s downloaded. Well, after the air date, the ad will continue to receive downloads and growth as the podcast does. That is a benefit not offered by any other medium.
Are you looking for an innovative and impactful way to place your brand in front of Canadian farmers?
If so, sponsorship of The Impact Farming Show might just be the opportunity for you.
Are you excited to know more? You can request a free media kit below or call us directly at (866) 609-1359.
We love chatting advertising!
Sincerely,
Your Farm Marketer Team
Request a Farm Marketer Media Kit today!
Our media kit has everything you need to know about Farm Marketer and our advertising solutions designed to drive awareness, leads, and sales for your company.
REQUEST FREE MEDIA KIT