What Is Branding?
Branding is the marketing practice of actively shaping your brand. That’s the basic definition, but there is so much more that goes into it.
Branding is what your business needs to break through the clutter and grab your ideal customer’s attention. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists. It’s what you need to stand out, make an impact, and take your business to the next level.
As you can see from the post image, branding is more than just your logo. From the graphic design silo, it includes; your business name, your logo, brand colors, and what is reflected on your printed materials. Then we move to product, price, customer service, consumer trust, and quality content.
As a media and advertising gal, I would definitely recreate this popular image and add one more medium bubble and call it Marketing. I would slide printed materials under this...
Online Advertising For Lead Generation
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to farmers.
Online advertising is quickly becoming the top choice for small, mid-size and large businesses. Why? It's simple, affordable and measureable.
Over the next three posts, we will dive deeper into each one of these advantages and how it applies to advertising, the agriculture industry, and in growing your brand and company.
In the meantime, to find out more about Farm Marketer's online advertising services you can call (866) 609-1359, email us at [email protected] or visit our advertising page for more information.
Happy Wednesday everyone,
Tracy Brunet
Reach Farmers In 2020
THE ULTIMATE ADDITION TO YOUR 2020 ADVERTISING PLANS
The Impact Farming Show Wins Best of CAMA Award
Farm Marketer is pleased to announce that The Impact Farming Show won a BEST OF CAMA 2019 Award at the awards gala held last Thursday, November 14th, 2019, in London, Ontario.
The Best of CAMA is our industry’s annual showcase of creativity, marketing, and communications expertise. It is our industry’s “Academy Awards” where peers award peers for their effort and ability. There are over 50 categories in the competition – radio, television, PR, total campaigns, crisis management, etc.
The Impact Farming Show was honored to be selected by its peers, for the second year in a row, as the winner of the Best of CAMA Podcast category winner.
Category: Audio/Video: Broadcast News, Webinars, Podcasts or Taped Program
Winning Episode: “A Farmer’s Journey Through Stress, Depression & Anxiety.”
Show Guest: Gerry Friesen, Stress & Conflict Management Specialist
To make this award extra special, we are so happy to have won this award with an...
2019 Best of CAMA Finalist
Finalist Announcement
The Best of CAMA Awards Finalists were announced yesterday evening. With that, we are extremely excited to share that "The Impact Farming Show" has been announced as a finalist for the “Audio/Video: Broadcast news, webinars, podcasts or taped programs” category.
The episode that is up for consideration is “A Farmer’s Journey Through Stress, Depression, and Anxiety” with Gerry Friesen from Winnipeg, Manitoba. This was episode 23 and it aired on January 9, 2019.
Here is a snapshot of this episode and why we felt that it deserved added recognition:
One of the most crucial and difficult subjects in the agriculture industry right now is mental health. More than any other profession, farming has the highest suicide rate of all. Even more unbelievable than that is the fact that farmer suicide rate is double that of suicides among veterans.
When we heard Gerry Friesen's very personal story and his courageous ability to speak...
