Hi Agri-Marketer,

Does your company have a podcast or YouTube channel?

If so, we have some exciting news for you.

We are excited to announce the launch of Farm Marketer's "Podcast Corner" opportunity. Podcast Corner is a NEW marketing opportunity designed to help agriculture companies SUPER CHARGE their podcast marketing efforts.

Most companies get into podcasting with the goal of sparking a conversation around a topic they are passionate about. They want to share their knowledge, promote their brand, and deliver value to Canadian farmers.

When asked, “What are you most frustrated by about podcasting?” companies often share that “It is so hard to get farmers to know that our show exists. We have tried everything to boost our numbers...it’s so hard to promote our show above the sea of podcasts."

Without a strong marketing plan and advertising strategy, many podcasts do not gain the traction they deserve.

Don’t let this happen to your show. Farm...

Hi There!

I hope you are doing well!

Yesterday I recorded an "Innovation in Agriculture" episode for The Impact Farming Show, and it fired me up!!! 

Here's what happened...

The episode was recorded with a company that sells precision agriculture products to Canadian farmers. I interviewed the owner about his three product lines (soil samplers, software & application drones), and we chatted about the many benefits of precision agriculture for farming operations.

I loved it. The episode was educational for the farmer and allowed this business owner to share his story and talk about the benefits of his products. When it comes to marketing, this type of content is a win-win. It's great information for the farmer and fantastic exposure for the business owner.

That is why it FIRED ME UP!!!

Why? Because every time I record a video with a client, I am reminded of the tremendous POWER of video marketing to drive awareness, position yourself as the...

As media buyers and marketers...this is the time of year that we sit down to create our advertising plans for the new year. No matter what size of company we have, unless we have Coca-Cola-sized budgets, it's critical that we use our marketing budget effectively.

I hear you....

At the end of the day, advertising success comes down to three things.

The 3 key building blocks of a successful campaign are:

• The Right Audience: Who are the people that need your products and services? (Canadian farmers of course)
• The Right Advertisement: A compelling, preferably irresistible, marketing message. (Your advertisement)
• The Right Advertising Tactics: Tradeshows, newspapers, magazines, billboards, social media, ONLINE ADVERTISING etc., etc. (Where Farm Marketer comes in)

These key building blocks are pretty straightforward, but if you miss one, your results can be off. Wasted time and money right?

THE ADVERTISING MATRIX

Farm Marketer is "The Right Advertising Tactic"....

As an online...

Hi Agri-Marketer,

Have you tapped into the power of audio/video marketing to promote your company yet?

Audio and video opportunities like podcasts, video shows, etc. are an EXTREMELY powerful way to share your company's story, drive awareness of your brand, and generate interest in your products/services.

I have seen the tremendous impact of audio/video marketing over and over and over.

Regardless of what you sell, audio/video can be one of the most powerful tools to drive marketing results.

SO...

We have decided to run a HARVEST SALE, and for the first time, all our AUDIO/VIDEO advertising opportunities are now only $500.

This is a HUGE savings, and it's perfect timing.

With farmers in the tractor and combine during harvest, they have a lot of listening time. This is a fantastic time to use audio/video marketing opportunities to promote your company.

ARE YOU READY TO SHARE YOUR COMPANY'S STORY?

ARE YOU READY TO CONNECT WITH YOUR FUTURE CUSTOMERS IN A MEANINGFUL WAY?

If so,...

Hi There,

Are you looking to reach Canadian farmers without spending a fortune or ever stepping a foot outside the office?

Over the last decade, I have worked with hundreds of companies and brands to place their company, products, and services in front of Canadian farmers.

The #1 thing that I have learned is that most companies DON'T have Coca-Cola sized budgets, which means they MUST maximize every advertising dollar.

This is where online advertising comes in...

If you need every one of your advertising dollars to count, online advertising is the way to go. 

We have put together a FREE report titled "6 Ways Online Advertising Will Boost Your Marketing Results." 

Download the report below....

DOWNLOAD FREE REPORT:
"6 Ways Online Advertising Will
Boost Your Marketing Results"

Are you ready to tap into the power of online advertising for your company?

Ready to chat? Simply hit reply to this email or book your consultation <here>.

To your SUCCESS,

...

Did you know that over 68% of consumers prefer watching an explainer video over reading about a company's products and services? Do you believe it?

I do...

Think YouTube, video streaming websites, and all of the other video content that we personally consume every day. Are farmers any different? Nope. The most popular content on Farm Marketer is video.

Hands down, video is one of the most powerful ways to communicate.

With almost 70% of your potential customers seeking video content from the companies they buy from, video should be one of the main "go to" tools in every marketer's tool belt.

Since launching The Impact Farming Show, we have been inundated with agriculture companies inquiring about video and audio advertising opportunities to feature their business. Advertising opportunities like sponsorship of The Impact Farming Show, or becoming a guest on the show through The Company Showcase Opportunity.

Savvy business owners and agri-marketers are looking to tap into the power of...

In this week's video, the "TOP 10 Reasons To Advertise" we explore the top 10 most critical reasons that companies need to advertise.

When you advertise on a regular basis, your ad message has a better chance of being seen when the consumer is ready to buy. Most consumers who buy a product or service DO NOT decide to buy it on the very same day they see it. Advertising regularly definitely reaps better rewards.

See you in the video,

Tracy Brunet

The goal of advertising is to get new customers and make more money for your company. Plain and simple.

To accomplish this, companies need a strong marketing plan- a road map on how they will reach their potential customers and drive results.

Professionals never just wing it. Doctors follow a treatment plan. Airline pilots follow a flight plan, and builders follow building plans.

The top leaders in every industry do the same. They do not leave their company performance to CHANCE. They have detailed sales targets and marketing plans outlining how they will consistently and effectively advertise their company in front of their future customers.

Advertising does not need to be overwhelming.

It's really is as uncomplicated as the picture above. You advertise to generate awareness of your products, you pique their interest with a compelling ad, and the final end goal is to generate a lead. Your salesperson and/or sales team then takes that prospect and works to turn...

Does your company practice "hope and pray" marketing?

If you were to survey 100 companies out there, all 100 would likely have a standard operating procedure for how a product is created. However, when it comes to creating a marketing plan, including high-quality advertising strategies, many overwhelmed business owners and marketers would just shrug their shoulders. 

This is where many companies practice “hope and pray” marketing. When business starts to slow down or a new product needs promoting, they send out a bunch of flyers or buy some advertising spots and “hope and pray” they will get more customers and clients.

Imagine knowing when and how you’re going to reach your ideal customers.

And think about what that will do for your peace of mind.

That’s what implementing deliberate advertising plans can do for you. Your worries will just about disappear when you start creating a YEAR-ROUND and consistent advertising plan to place...

Grow Your Marketing Results For 2021

2020 threw us all a curveball. 

At the beginning of 2020, all the planning in the world couldn’t have prepared us for the disruption caused by the pandemic. One year in, companies have had to recalibrate and find new ways to connect meaningfully with farmers in our current reality.

Many business owners were hit hard trying to navigate the closures, new protocols, and unexpected changes to our day to day business practices. And marketers around the globe were greatly impacted by the constant uncertainty, cancellations, and what has felt like obstacle after obstacle.

Here we are, with farm shows and events canceled for what is likely a second year in a row, and many business owners and marketers are still at a loss. Now what?

How should we prepare for 2021?

Now more than ever, we have been having powerful conversations about the simplicity of online advertising. Conversations about;

• How to lean into...